Shaked Kimhi is the Content Manager at Ripples. He has been working for Ripples since 2004 and is based in their headquarters outside Tel Aviv.
Shaked creates the Ripples drink designs and themes, delighting and surprising customers around the world with carefully curated content every month.
1. What’s your process? What is your process?
When planning Ripples content, I always consider the holidays, events, and seasons in all the countries where we operate. These designs are a great way for our customers to add a beautiful touch to their holiday marketing campaigns and customer engagement programs. We can plan and have a variety of designs for each month.
This preplanning allows us to keep space in our schedule for the latest additions to what is going viral or trending. In Fall 2021, we created Squid Game design.
2. What are the most popular designs?
The most popular prints are animals and flowers.
3. What is your favorite Ripple design?
It’s hard to decide! It’s hard to choose, but it would be between Borat and the waving panda for today.
4. Have you ever created a Ripples design series yourself?
I am a henna and design artist. I created a series of henna designs earlier this summer.
I first drew the designs all by hand. Then I scanned them and edited them in Photoshop so they were Ripples-ready.
5. What tips would you give to people who want to create their own Ripples prints or designs?
When designing ripple prints, the best thing to keep in mind is that they will be on drinks. They should have a high contrast and a striking visual. When you serve your drink, the first thing that comes to mind is, “Wow.
Create your collection by choosing from over 2,000 designs
Ripples’ entire library is available to customers with a service plan of Enhanced level or higher. You can search by tag for the perfect designs that will enhance your next marketing campaign or celebration.
We then put our money on the line and wowed attendees at our booth in the expo area. We had a great time connecting face-to-face, and 2022 is already on our calendar.
Want more insight? You can also listen to our panel discussion, Trends In The Spirits Industry.
Instructions
- Pour the espresso into your mason jar. Pour into your mason jar.
- Add the maple syrup, spices, and vanilla extract. Whisk until smooth.
- Pour the mixture into your mug.
- Steam the milk and make it foamy. Fill the cup up to the top.
- Choose your favorite Ripples pattern to top off the look.
Emily shared some of her best practices (especially for small businesses without a social media expert on staff – she can relate) and showed off her favorite Ripples customer examples that made their drinks viral around the world.
Watch the entire session on demand.
1. Create a style for your brand
Bring your coffee shop or bar to the digital world. Your fans will recognize your posts if you use consistent colors and topics. Need help getting started? Pick a favorite part of your décor (tile floor, bright blue wall? Choose a favorite piece of your decor (tile floor? Use your Ripple maker to incorporate your logo or holiday greetings, as well as a message you want to share, into your style.
From left to right: Cafe Georgetown Coffee Cartel Bali Cafe Lorees
2. Schedule your posts in advance to ensure consistency.
Consistently posting less means less engagement, which means less impact. This means fewer people visiting your Instagram page. Do not let a busy workweek ruin your efforts. You can use a free online scheduling tool to plan your posts for the week. You can also review all your posts in a group to ensure that they are all consistent with your brand and work well together.
“Most of the people who come to this place saw us on Instagram. They saw photos because they were tagged. This has also helped us to build a strong community on Instagram. In just two months, we’ve gained over 7000 organic subscribers.
Lorees Eid, Owner, Cafe Lorees
Use IG Stories to build a community
Use IG Stories to showcase your human side. Your feed will now be beautiful and curated. Enjoy yourself. The stories will automatically disappear after 24 hours, so don’t worry about it. Emily’s video explains more.
Share behind-the-scenes photos of your team or events, highlight menus, or promote your happy-hour special. Create polls. Use cute stickers. Follow your favorite customers and regram any posts about or at your venue.