Halloween Frames Contest
Emily shared some of her best practices (which are geared towards small businesses without a social media expert on staff – she can relate) and showed off her favorite Ripples customer examples who made their drinks viral around the world.
Watch the entire session on demand.
1. Create a style for your brand
Bring your coffee shop or bar to the digital world. Your fans will recognize your posts if you use consistent colors and topics. Need help getting started? Pick a favorite part of your décor (tile floor, bright blue wall? Choose a favorite piece of your decor (tile floor? Use your Ripple maker to incorporate your logo or holiday greetings, as well as a message you want to share, into your style.
From left to right: Cafe Georgetown Coffee Cartel Bali Cafe Lorees
2. Schedule your posts in advance to ensure consistency.
Consistently posting less means less engagement, which means less impact. This means fewer visitors to your Instagram profile and fewer new eyes on your content. Do not let a busy workweek ruin your efforts. You can use a free online scheduling tool to plan your posts for the week. You can also review all your posts in a group to ensure that they are all consistent with your brand and work well together.
“Most of the people who come to this place saw us on Instagram. They saw photos because they were tagged. This has also helped us to build a strong community on Instagram. In just two months, we’ve gained over 7000 organic subscribers.
Lorees Eid, Owner, Cafe Lorees
Use IG Stories to build community
Use IG Stories to showcase your human side. Your feed will now be beautiful and curated. Enjoy yourself. The stories will automatically disappear after 24 hours, so don’t worry about it. Emily’s video explains more.
Share behind-the-scenes photos of your team or events, highlight menus, or promote your happy-hour special. Create polls. Use cute stickers. Follow your favorite customers and regram any posts about or at your venue.