With movements such as conscious drinkers and “sober curious” increasing in popularity, research shows that the consumption of alcohol has decreased, and the younger generation drinks less alcohol as they have a greater interest in holistic health and wellness. In the industry of beverages, they have paid close attention to the shifts in interest as well as the habits and consciousness of people.
Practical and healthy drinks are increasing in popularity. Zero and low-alcohol drinks that are ready to drink (the NOLO movement) from North America to Europe and Asia-Pacific have exploded because they are a convenient and safe alternative in a society that is being stricken by COVID-19-related measures and barrage gestures. Globally, we’re seeing an array of new and interesting products, packaging innovations, and a variety of surprising mergers and acquisitions that distinguish between the health movement, the no- or low-alcohol category, and the overall beverages industry becoming increasingly blurred.
Beyond these general trends, We examine seven specific drink trends to watch for in the coming year.
CBD-infused drinks for relaxation
A significant 2022 trend that only a few years earlier could be seen on the cocktail menus at only the most trendy bars is now a popular drink for 2023 in both the non-alcoholic and alcoholic markets.
CBD drinks, even though they do not get the user high, they have been shown to have additional health benefits because of their anti-inflammatory effects. Other benefits have been identified, including the consumption of cannabis-infused beverages that can improve mood and memory. Try Vita Coca’s CBD-infused Cola, the CBD-infused Strawberry Gin from Aqua Sativa, or the soothing CBD-infused flavored water from TRIP.
The bubble tea trend is here to stay.
Bubble tea has been enjoying its moment for some time; what appeared to be a trend is now set to remain a favorite by Gen-Zers until 2023. Although it was developed in the 1980s, the popularity of the beverage has grown worldwide, with the market set to increase by nearly $2 billion and $4.3 billion in 2027.
This fresh Taiwanese tea-based beverage includes tapioca or fruit jelly-like bubbles. It is a favorite among those who prefer healthier versions that are low in sugar and made with organic soya milk, green tea, and fruity drinks, as well as the young generation, enticed by its 200 or more flavors and even more custom options, creating an incredibly unique, delicious and enjoyable drink.
Fermented drinks are a great source of energy for your body.
A growing awareness of fueling our bodies with nutritious and high-quality foods and drinks is triggering an explosive rise in fermented beverages, which comprise a large part of the healthy and functional drinks category. The expanding number of studies supporting the benefits of focusing on gut health and the microbiome’s diversity (the collective name for the microorganisms that reside within the digestive tract) is driving this beverage trend.
In 2015, it was estimated that the industry of fermented beverages was valued at $747.55 billion. In 2023 the market is predicted to be $1,061.5 billion (5 5 % CAGR). While Kombucha has been at the top of the list of leaders for a few years, it’s now facing an uphill battle.
Water kefir, a drink with various probiotic strains that have been proven to improve the immune system and digestion, is rapidly gaining popularity and becoming more mainstream. It’s also fermentation of the Mexican soda Tepache is another nutritious, delicious, and healthy alternative to Kombucha. While it’s not brand new but it’s a promising alternative for the future of health and wellness; however, it’s just a gut instinct.
Drinks that are star-powered
Celebrity endorsements of beverages are nothing new. Consider George Clooney and Nespresso, Jennifer Aniston, Smart Water, or the countless sports celebrities promoting energy drinks. Expect to see champagne houses and vineyards working with major brands to benefit from their glam pictures and broaden their brand portfolios.
Following John Legend, Kylie Minogue, and Brad Pitt, Cameron Diaz is the latest star to enter the world of wine by launching her “clean” wines, taking advantage of the wellness trend and the increasing thirst for “pink” wine.
These partnerships are also beneficial to introduce champagnes and wines to new customers, especially those who are influenced by celebrity and health-conscious lifestyles and aren’t blind to the Instagrammable style of a fizzy or rose-colored drink.
In the world of non-alcoholic beverages, the trend of stars has also gained momentum. Youtube stars KSI Logan Paul and Logan Paul have collaborated to make Prim Hydration. This energy drink comes in seven different brightly colored flavors with BCAAs, vitamins, antioxidants, and electrolytes. It has created quite a stir after its debut in 2022. As demand for the drink is soaring, stores across the UK are having difficulty keeping up with the market, with people standing in line outside stores just before they are open to grab the drink. The popular drink.
Robbie Williams is reportedly trying to grab his share in the pie of Gen-Z’s energy drinks, as the star was known to drink 20 Red Bulls every day—one of many drinks celebrities have endorsed to try and watch in 2023.
Sustainably packaged drinks
It is much easier to store, keeps open wines very well, and proves to be a healthier and more sustainable alternative, particularly for restaurants. With each three-liter box generating about half the carbon dioxide emissions of a glass bottle, boxed wine is also cheaper to transport and stock and more environmentally friendly. This is something that even luxurious wine houses cannot ignore.
Although wine enthusiasts may be quick to conclude that boxes of wine are inferior quality, experts from the industry suggest that this is shifting, and quickly, since sales are expected to increase across the globe in 2023.
Another trend in drink packaging that you’ll see by 2023 is glass and plastic-free bottles that are typically made from recycled paper or sustainably harvested wood. They have a substantially lower carbon footprint than glass alternatives. This is also being utilized by producers of other household items like cleaning liquids.
Canned cocktails made from premium ingredients
While some might have enjoyed using online mixology classes to make homemade cocktails at home, Some wish for the days when homemade cocktails were served up ready-made to drink immediately.
The spirit industry and hotels such as the Marriot have yet to make an effort to come up with the ideal solution and offer a selection of tasty, bartender-quality ready-to-drink drinks in cans. They are rumored to be the most popular trend in the alcoholic beverage industry, and the growth of prepared cocktails that are ready to drink has, according to Nielsen Premium Panel data, increased by 171% by 2020 and is estimated as approximately 782.8 million by 2021. It and is showing no signs of slowing down until 2023. The market is projected to grow by a compound annual growth percentage (CAGR) that is 13.4 percent from 2022 until 2030.
With premium ingredients, authentic flavor, and options for low-calorie alcohol and sugar and premium spirits, as well as practical and safe packaging, drink-and-go drinks are in high demand.
Spiked sodas and alcohol-free beverages and spirits
With the popularity of low – and no-alcohol-in-volume (ABV) drinks increasing in recent years, people are searching for an equilibrium between drinkers and teetotalers who are more functional, between splurge and indulgence between convenience and high-end.
Therefore, non-alcoholic and low-calorie drinks have been sold in abundance and are an area to watch. From alcohol-free beers to premium mocktails from spirits brands to the explosion in the hard-seltzer variety that is now expanding into Kombucha and complex coffees, the consumers will be spoiled for choice. Suppose you’re looking for something with less alcohol, sugar, premium brands, a little “kick” in traditional drinks, or a healthier alternative to alcohol. In that case, this expanding segment will satisfy all tastes and types of drinkers.
Traditional cocktail recipes are experiencing a revival, thanks to their wacky names and delicious, uplifting flavor; it’s precisely what we need to make us feel better. A way to bring back memories of times gone by, and the classics like the Harvey Hallbanger, Salty Dog, and White Russian have all made their comeback.
While Google Trends reports a growth of 200% in interest in searches regarding this particular drink, the Pornstar Martini, a staple for many women’s night styles set to increase in popularity; what’s more, we have seen an increase of 60% in the search results for martinis generally. Do Martinis always become trendy? There has been an increase in the menus of drinks devoted to elegant beverages. Do you want your drink “shaken, not stirred?”
Drink Trends 2023 A Toast to Health
While we toast toward a new year, bars, pubs, and restaurants grapple with the effects of economic uncertainty and staffing problems. Although there’s lots of uncertainty, what’s evident is that the growing demand for mindfulness, health, and wellness is influencing the industry of beverages in general in its quest to satisfy the desire for a balanced, holistic lifestyle.
To be able to select alcohol-free drinks without having to compromise flavors and fizz or authenticity. Indulging on a drink without having to abstain completely. A return to simple and natural products. To drink less but with better quality. We’re cheering for that!