Tesco’s data sales revealed that UK consumers have a “record thirst” for a beer with low or no alcohol.
Tesco’s latest sales figures reveal that Brits are “record thirsty” for low-alcohol and no-alcohol beer.
Tesco said that despite Dry January seeing the highest demand ever for low and no-alcohol beer, the sales of the supermarket “have continued to soar” since the beginning of the year.
Circana’s market data shows that, while demand for regular beers has declined by six percent in the past year, the sales of low and no beer have increased by the same amount. Tesco claims that sales are so high that the demand for the first three weeks of June was more than 25% higher than the first three weeks of Dry Jan.
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Tesco noted that in 2023, the growth rate for low and no beer will be highest in Scotland and Wales, with a growth of around 12 percent. Sales growth in England is just below 10 percent.
The current boom can be attributed to the availability of high-quality ingredients and advanced brewing methods from brewers using authentic tasting products.
This revolution has exploded in the past five years. Instead of the thin, alcohol-free beer that was available back then, consumers can now enjoy full-bodied alternatives that taste just like the real thing.
Edmondson revealed that “new no-and-low beer consumers are now buying larger packs rather than individual cans or bottles.” She says this is “a result of more confidence in quality available now.”
Tesco has now launched 29 low and no-alcohol beers to meet the growing demand. The supermarket claims that this selection is suitable for “many different tastes.”
Luke Boase (founder of Lucky Saint, the official beer of Dry January UK) commented on the rise in low/no-beer purchases: “This notion that you need to apologize for not drinking has faded, and we are seeing a rapid shift in cultural attitudes towards alcohol.
More people are reducing their alcohol intake than ever before, thanks to the availability of alcohol-free drinks that taste great and the desire to live a healthier lifestyle.
Reuters, however, has highlighted the fact that “similar IARC decisions in the past” have led to concerns from consumers regarding sweetener use. The article noted that “similar IARC rulings in the past” for various substances led to consumer concern regarding sweetener usage.
New Food keeps its readers informed in the coming week.