- Expert in libations Mia Mastroianni joined our Instagram Live in October to discuss what’s next for the industry, the most exciting trends she’s seen, and how to prepare for the holidays.
- Mia has over twenty years of experience working in the service industry throughout the USA. She was among the founders of Soho House West Hollywood and is a mixologist expert on the TV show Bar Rescue (we met her at the moment that she was the Ripple Maker was on the show in an episode).
Here are some suggestions Mia has shared during our chat
- 1. Drinkers are more conscious of their consumption, So be mindful of healthy ingredients when creating your drinks. Look into components such as carrot juice
- 2. The people are searching for something new in their beverages. Look into savory ingredients such as sesame oil
- 3. After two years of not having anyone going out, people are now looking to have a night out and enjoy the traditional, proper celebration of the holiday season. Plan a seasonal menu as well as decorations. Create specific advertising that will give them the same experience they’ve missed out on. Offer them a reason to go to your restaurant, specifically.
- 4. Discover winter spices – such as Chai tea syrup that is infused into the whiskey sour
- 5. Choose individuals with the right mindset for your team. Personality is more important than knowledge (and make sure that you’re adequately with staff for the holiday season!)
- 6. Make a signature cocktail your clients can’t make at home. Look into heavier glasses to make your drinks appear more expensive, and then include visual glitz such as edible glitter or the Ripples print on the top to give your customers an experience that they’ll keep talking about for a long time.
- The text reads, “This billboard is cooling your Heineken. Cheers.”
- The key takeaway is that your marketing efforts will be resonant by combining creativity with a message. Always think of the bigger story you want to convey. The billboard’s symbolism is in the context of climate change and is an extremely effective method to kick off the conversation about Heineken’s branding values.
THE GUINNESS STOUTIE – YOUR FACE ON A PINT
- The visitors to Guinness Storehouse Guinness Storehouse can experience The STOUTie, A perfect pint of Guinness featuring the option of having a selfie printed on the head. The website of Guinness Storehouse’s website Guinness Storehouse site, “In the true spirit of innovation, The STOUTie pushes the boundaries, using technology to add natural malt extract to the top of each Guinness pint to create the chosen design.”
- The Takeaway selfies that are taken with drinks have been proven to be viral. As each pint is branded with Guinness Storehouse’s logo, it’s an easy, effective way to increase brand awareness.
- If you’ve been influenced by this post and you are looking for ways to incorporate the latest marketing strategies into your restaurant or brand, it is the simple way to go about it. Your campaign may be in place in the next few days!
Ripples Co-Founder and CEO Yossi Meshulam discusses how you can sell more drinks while delivering memorable experiences to your events.
CFE – Why do catering companies and planners of events invest in a Ripple Maker?
The first and most important thing is that it’s an immediate return on investment. We have many mixologists, caterers, and coffee carts making use of our technology. It’s an item that can be sold to these businesses. The technology is inexpensive, and, in many instances, they can reap the return on investment on two occasions.
With Ripples catering, caterers are an integral element of an event. They’re more than just a food and beverage partner. You’re providing clients with the opportunity to communicate messages, generating hundreds of photographic opportunities.
Final thoughts on ideas for cocktail garnishes
These ideas can open your eyes to the myriad possibilities and opportunities garnishes for cocktails could bring to your business. Utilize them in innovative ways to differentiate yourself from your competitors and to attract your target audience. You’ll leave them with your audience with a pleasant taste in their mouths.