As a millennial elder white woman living in Connecticut (Ed. Note – all true. Hello Stephanie, from the Marketing Team), I embody all of the basic stereotypes about autumn. I’m reaching for my cozy sweaters and pumpkin spice lattes as the season changes.
This version is my favorite, as it uses maple syrup and pumpkin puree. I love natural ingredients, even the Ripple pattern on top. (Created with an extract from roasted coffee beans).
Pumpkin Spice Latte
This Fall classic is made with a few ingredients, including pumpkin puree. Servings1 Cost391
- Espresso Machine
- Wide-mouth mason jar (optional)
- Your favorite mug
- Ripple Maker
- Two shots espresso
- It is best to use 8 oz of whole milk. Oat milk can be used as a substitute that will produce a good amount of foam.
- 3 Tbsp Pumpkin Puree
- Maple syrup, to taste.
- 1 tsp vanilla extract
- Half a teaspoon cinnamon
- 1/4 tsp ginger
- 1/4 tsp nutmeg
- Pour the espresso into your mason jar. Pour into your mason jar.
- Add the maple syrup, spices, and vanilla extract. Whisk until smooth.
- Pour the mixture into your mug.
- Steam the milk and make it foamy. Fill the cup up to the top.
- Choose your favorite Ripples pattern to top off the look.
Emily shared some of her best practices (especially for small businesses without a social media expert on staff – she can relate) and showed off her favorite Ripples customer examples that made their drinks viral around the world.
Watch the entire session on demand.
1. Create a style for your brand
Bring your coffee shop or bar to life in the digital world. Your fans will recognize your posts if you use consistent colors and topics. Need help getting started? Pick a favorite part of your décor (tile floor, bright blue wall? Choose a favorite piece of your decor (tile floor? Use your Ripple maker to incorporate your logo or holiday greetings, as well as a message you want to share, into your style.
From left to right: Cafe Georgetown Coffee Cartel Bali Cafe Lorees
2. Schedule your posts in advance to ensure consistency.
Consistently posting less means less engagement, which means fewer people visiting your Instagram page. This also means that fewer people will see your content. Do not let a busy workweek ruin your efforts. You can use a free online scheduling tool to plan your posts for the week. You can also review all your posts in a group to ensure that they are all consistent with your brand and work well together.
“Most of the people who come to this place saw us on Instagram. They saw photos because they were tagged. This has also helped us to build a strong community on Instagram. In just two months, we’ve gained over 7000 organic subscribers.
Lorees Eid, Owner, Cafe Lorees
Use IG Stories to build community
Use IG Stories to showcase your human side. Your feed will now be beautiful and curated. Enjoy yourself. The stories will automatically disappear after 24 hours, so don’t worry about it. Emily’s video explains more.
Share behind-the-scenes photos of your team or events, highlight menus, or promote your happy-hour special. Create polls. Use cute stickers. Follow your favorite customers and regram any posts about or at your venue.