Logging for your upcoming food and beverage company might seem like a futile task. What are you able to describe your product that customers won’t know through tasting or even looking? This is why a lot of brands have made the move into social media platforms, specifically Instagram. There is still a benefit of blogs however, and especially for food and drink companies that don’t have the same number of followers as for instance, Doritos as well as Hershey’s.
The advantages of blogging remain the same, irrespective of the industry you work in. It is still a chance to show yourself to be an authority in your field, regardless of whether it is healthy, delicious, or any mentioned above. Blogs can give you the opportunity to shine by demonstrating your the knowledge you have regarding your item.
Additionally, you enjoy the benefits of SEO which is invaluable for any food or drink company. More blogs that you write the better chance your blog will be found by potential customers.
What would an impressive food and beverage brand blog be like? There are a few great examples that you can take a lesson from.
Clif utilizes their blog to really inform their customers. From posts about their core values to details about nutrition and how their snacks can be included into a healthy diet The blog is packed with photos, text and videos that keep the brand’s identity in place.
Whether their fans are avid fans of adventure, athletes or simply moms trying to find ways to get more nutrients into their children eating habits There’s news or a blog which meets their requirements. Include stories on Clif’s charitable work and volunteering efforts and you’ll get an all-encompassing view of the company’s culture.
On the same healthy track You’ll also find the blog of Honest Tea. The company’s website promises healthy alternative to sodas and based on their website, they offer. Through their images of products and cross-marketing agreements and short videos, customers are able to get a true sense about the company they faith in.
Alongside compelling tales of where the brand’s roots are and where they’d like to take them, customers can discover great recipes for healthy drinks using Honest ingredients. Everyone loves being able to add their personal stamp on things including their drinking and food options.
Particularly known by their yoghurt, Smari is working to climb into the world of food through a brand that has a connection with consumers. Their blog is with stories about their brand and educational content. Maybe even more important, Smari expands their food world by offering unusual recipes that make use of their yogurt.
This is a fantastic illustration of how you can connect with potential buyers, specifically people who might be interested in the product you’re offering but aren’t particularly keen on eating it. It’s true that yogurt by itself isn’t suitable for everybody. Smari is aware of that and offers various tasty choices. That’s how you can create your own story of brand.
The process of creating and running a food and beverage blog that helps and enhances your brand’s reach doesn’t have to be complicated. Here at Marketing Initiative Worx, we start with the most essential part–your brand. We’ll guide you in creating your narrative from there. If you’ve put off writing to promote your food business since you were unsure if it was a good idea now is the time to change the rules. The team at e-commerce is waiting to provide assistance.